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Payment interview german Welthungerhilfe

Strong growth in online donations

"If our cooperation continues to be as uncomplicated, trusting and harmonious as it has been so far, then we will be perfectly happy."

Deutsche Welthungerhilfe e. V.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff

Stephanie de Greiff
Team leader donation service

company presentation Deutsche Welthungerhilfe e. V.

Welthungerhilfe is one of the largest private aid agencies in Germany; politically and religiously independent. The organisation fights for “Zero Hunger by 2030”. Since being founded in 1962, it has provided funding of EUR 4.2 billion for more than 10,369 overseas projects in 70 countries.

In 2020 alone, Welthungerhilfe supported about 14.3 million people with its 539 overseas projects in 35 countries. In real terms, that means: Many people now harvest more and can therefore improve their diets. They now have clean drinking water or toilets at home, which leaves them less susceptible to illness. Others are earning or producing more and can begin an education. For the children, Welthungerhilfe's support means a chance of improved physical and mental development.

Welthungerhilfe bases its efforts on the principle of help for self-help, which it implements with measures ranging from rapid disaster relief to rehabilitation to long-term development cooperation projects with national and international partner organisations.

Deutsche Welthungerhilfe e. V.
Friedrich-Ebert-Str. 1 | 53173 Bonn
www.welthungerhilfe.de

Deutsche Welthungerhilfe e. V.
Micropayment
What ist he significance of online donations, especially in these times of crisis?
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
We were somewhat surprised and at the same time very pleased that, contrary to all fears, we have even seen a slight increase in willingness to donate in the last few weeks and months. We have also observed that there is currently a strong increase of online donations. In particular, the payment methods PayPal, electronic direct debit and credit card are becoming increasingly popular.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
Micropayment
Has donor behavior changed?
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
More people are donating spontaneously, for example, if they are currently on social media channels and they see an appeal for donations there, they are more likely to follow this appeal. This is possibly due to the general trend that more people are active online due to the pandemic.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
Micropayment
What is your company's online strategy?
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
We have responded to this trend by establishing an online/ social media department that will now focus on expanding our online and social media channels to reach younger donors in particular.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
Micropayment
What are the benefits of working with Micropayment for your company?
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
We appreciate your personal approach. Your team, especially the technical customer support, always takes a lot of time for questions and answers them in detail and with a lot of patience. We feel that our concerns are understood right away and that we are not just one of many customers. In addition, we always get a very quick response from you, which is immensely important, especially in urgent cases.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
Micropayment
What would you like to see from Micropayment for your company in the future?
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff
If our cooperation continues to be as uncomplicated, trusting and harmonious as it has been so far, then we will be perfectly happy.
Deutsche Welthungerhilfe e. V. | Stephanie de Greiff

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